Friday, 15 March 2019

Sherdil's Revenue to go Towards Martyrs' Families

As its release date draws closer, the PAF action drama Sherdil continues creating more of a stir. Initially noticed for the high relevance of its subject material following the Indo-Pakistan tensions, the movie was recently able to rope in one of the leading distributors of foreign films for its middle-east rollout.

Within Pakistan, the movie continues with its marketing blitz. The Sherdil team, including producer Nomaan Khan and actors Meekal Zulfiqar and Hassan Niazi were on Juggun Kazim’s morning show this week, where they unveiled a figurine collectible for Meekal Zulfiqar’s character and also discussed the evolution of the project and the cast’s on-set experiences. They have also been touring major universities, such as FUIC, across the country. In another important development, the movie was able to bring on-board a major Pakistani telecommunications company as one of its sponsor.

Now the film’s producer and writer Nomaan Khan has announced that 20% of the film’s proceeds would go towards families of the martyrs through PAF’s Shaheed Fund. This jaw-dropping figure would provide audiences even more incentive towards watching the film, since their theater tickets would not only be paying for the price of admission but also contributing significantly towards a social cause that has gained significance following the recent regional tensions. Corporate social responsibility is vital for communities to benefit from a successful commercial project, and it is especially praiseworthy that local film makers such as Khan are taking it seriously as well.

Sherdil’s trailer was unveiled on March 5, and two of its songs, the romantic track O Janiya and the patriotic rock-flavored number Sanson mein baqi hai dum were released a few days back. Khan says he is elated with the kind of response the film has been able to generate, and wherever the team has visited for promotions they have been cheered and showered with much love from the audience.

Sherdil is all set to release on March 22 over the Pakistan day weekend. It will be releasing alongside Laal Kabootar, and the movie’s film makers are hopeful that they will be able to set the film theaters abuzz with patriotic fervor over the holiday period.

The film is directed by Azfar Jafri, and produced and written by Nomaan Khan. It stars Mekaal Zulfiqar, Hassan NIazi, Armeena Khan and Sabeeka Imam, and features photography by Hollywood cinematographer Riki Butland.

Zara Sheikh to Rock the Dance Floor in ‘Heer Maan Ja’

Stunning model-turned-actress Zara Sheikh will be seen shaking a leg on a peppy dance number in upcoming Hareem Farooq, Ali Rehman-starrer Heer Maan Ja. The actress confirmed the news in an exclusive conversation with Hip.

‘I am very glad to be a part of the project,’ Zara said expressing her excitement over the Imran Kazmi’s film. Zara will be the lead alongside a huge team of background dancers in a special wedding song, sung by Sahara, the band that last sang the hit ‘Billo Hai’ for Kazmi’s last film Parchi and choreographed by Osman Khalid Butt.

 Reports surfacing on social media has it that the actress will also be showcasing her acting skills in Heer Maan Ja. ‘This is a surprise for the viewers and they’ll be able to find out after watching the film,’ she said while partially confirming the news but did not disclose any other details.

Praising the producer of the movie, Zara said that all credit goes to Kazmi for bringing all the superstars on board for Heer Maan Ja.

Zara made her debut back in 2000 with the blockbuster ‘Tere Pyar Mein’ which rose her to the heights of stardom. Since then, she had been on a long hiatus and just appeared on silver screen on and off. Zara made a comeback in 2018 with a special appearance in the film 'Jackpot' which made the audience long for more of her.

‘I kept getting offers for roles, but nothing seemed appealing to me. No offer felt like the type I was looking for,’ the picky actress said when asked why she did not go for any film as of yet while also revealing that she focuses on quality over quantity. As for Heer Maan Ja, she said it’s a great project and the entire team has worked very hard for the film.

 ‘I am considering some other projects as well for future,’ she said while shedding some light on her future career plans. We are super excited to see the vibrant Zara on-screen in Heer Maan Ja, coming out this Eid-ul-Adha.

Monday, 11 March 2019

Exhibitors bank on 'Junoon-e-Ishq' to boost cinema amid ban on Indian films

LAHORE: The ban on Indian content within Pakistan has meant that more local films are required to fill up cinema screenings. Exhibitors can breathe a sigh of relief for now as Urdu film Junoon-e-Ishq is expected to release on April 12, 2019.

 Helmed by Lahore-based director Naseem Haider Shah and produced by Asghar Ali, Junoon-e-Ishq is a love story. Most of the songs featured in the film have been crooned by renowned singer Rahat Fateh Ali Khan.

According to Naseem, they aim to release the film in a hundred local cinemas. Details provide that cinema owners in Pakistan, especially Lahore, are engaged in preparations for the release. It is pertinent to mention here that due to the prohibition of Indian films, cinema owners faced numerous issues over the last two weeks as they didn’t have enough local content and so, are playing old Pakistani films to maintain footfall.

However, owners are hoping for things to get better month, after the release of Junoon-e-Ishq. Promotional campaigns are ongoing all over Pakistan, including social media and billboard advertisements.

Parts of the film were shot in Naran, Kaghan Valley, while other parts were filmed in Bangkok and UK. Junoon-e-Ishq features a new cast comprising Adnan Khan, Mahi Khan, Mustafa Qureshi’s son Amir, stage actor Mahnoor, Afreen Pari, Rashad Mahmood and others.

Famous film writer Wajid Zuberi has provided the script and music director M Arshad has composed the music for the film. Besides Rahat, Saira Naseem, Humaira Channa and Joji Ali Khan have also provided songs for the film.

 Speaking with The Express Tribune, the director opened up about his expectations for Junoon-e-Ishq. It is important to mention here that Naseem has directed around 30 films within Lollywood and is among some of the top directors in Lahore.

“We are taking this film as a challenge,” he began. “At this moment in time, it is a matter of our industry and we have to prove that Pakistani directors can also produce good films.”

 The director went on to state how proud he is to see all of Pakistan united. “It is very heartwarming to see the people of Pakistan united with regard to the prohibition of Indian content. I am very hopeful to see our local film flourish and succeed.”

Describing his upcoming venture, Naseem said, “This is a musical love story but we are also trying to provide a message to viewers: an excess of everything is detrimental and the same applies to love.”

Amir will be seen playing a negative role while Adnan essays the male lead. He has previously been seen in films like Mohabbataan Sachiyaan and Ishq Positive. “Most of our most cast is young and we have brought in many new faces. Besides this, we also worked hard on the choreography and engaged one of the best choreographers within the country, Papu Samrat.” He added,

 “Currently, we are busy advertising the film. Next week, the cast will be visiting various cities for promotional events and I amxpecting that with the success of this film, the business of film-making will increase within Pakistan.” Have something to add to the story? Share it in the comments below.a

Saturday, 9 March 2019

ARY Films To Distribute Paray Hut Love Worldwide

This year has been going great so far as we will get to see some great films in the form of The Legend of Maula Jatt, Sherdil and Baaji to name a few but one movie which has our full attention too is the Sheheryar Munawar and Maya Ali starrer Paray Hut Love which promises to be worth watching as it has been directed by the extremely talented Asim Raza who has always left us impressed with his work.

With the film all set to release this year, there were talks going around about who will actually distribute the film? With all fingers pointing towards ARY Films we were glad to see the official news break yesterday as the entire cast announced the information with a lot of excitement.

Having seen Sheheryar's social media , one thing which we must say is that the motion poster looks beautiful and where we were a bit unsure about how would he look opposite Maya Ali the truth is that the duo looks stunning together and the richness which aan be seen through their attire and backdrop we have a feeling that visually the movie will be a treat to watch.

With Sheheryar having written, 'Excited to announce ARY Films as the worldwide distributor of Parey Hut Love' We look forward to watching the movie on Eid ul Azha which besides Sheheryar Munawwar and Maya Ali will also star Ahmed Ali Butt and Zara Noor Abbas to name a few.

Thursday, 21 February 2019

Cinema revival continues in Pakistan: Another theater opens in Attock

The expansion of movie-theaters in the country continues, and it seems the pace is picking up. Just a few weeks back, we announced that IMGC was set to open a 146 seat new theater, the IMGC Cineplex in Sargodha. Now, a revamped cinema has been launched in the cantonment area of Attock city after a gap of nearly three decades.

Called the PAC cinema, the theater houses 350 seats and features Dolby 7.1 surround sound. Previously an older cinema, it was refurbished to a public auditorium during the collapse of the movie exhibition business during the 90s.

Following the recent upturn in movie theater revenues in the country, the management took a decision in 2018 to revert it to a cinema, albeit a modern digital one. Renovations, which include addition of a modern sound system, luxury reclining seats and improved d├ęcor, were completed during the latter half of the year.

The PAC cinema saw a soft launch in November, exhibiting a mix of foreign and Pakistani content on its single screen. However, the management stated that in the absence of movie going culture in Attock and accessibility issues to the theater’s locality, the response was rather muted. Following a public information campaign, which saw promotions on local cable networks as well as on billboards, audience turnout has improved.

Previously, movie buffs in Attock had to travel for two hours by road to get to the nearest cinema in Islamabad-Rawalpindi. The addition of a modern screen has made the experience of going to a theater more affordable and convenient.

While this is a step in the right direction, more such initiatives are required. Currently, Pakistan has one of the lowest screen density in the world. The figure is a woefully inadequate one of 0.8 screens per 10 million people, against 10 in India, 90 in China and 124 in the US. While reports indicate that the new Pakistani government is interested in drastically improving the number of screens, little progress has been visible on ground to substantiate those claims and screen growth remains slow.

Saad Sharif, manager at Odeon Multiplex cinemas, believes the non-optimal screen growth is attributable to the high risk and high investment nature of cinema exhibition business that relies in large part on imported software. Emphasizing that indigenous content is the way to go as it can reduce the risk involved, he said “Government and local movie producers need to sit down (and) seriously find ways (to) facilitate film makers and investors to produce more films so that our dependency on foreign content is minimized.”

Roughy 60% of Pakistan 200 million plus population is rural, and there is much scope in this untapped market that also includes smaller cities and semi-rural areas. The government needs to provide tax breaks and ease regulations in the licensing process for cinemas to further incentivize establishment of theaters in these areas. With the success of new movie theaters in towns such as Mandi-Bahauddin, Sargodha and now Attock, it is hoped more investors will seize the opportunity to accelerate the growth of cinemas in the country.

"I won’t spare anyone," Meera and manager slam the makers of Delhi Gate

Replacing actors in films isn’t a one-off incident; the trend has been banging on since Lollywood came into being. Whether it is the problem of date or the idea of director, there is no telling why actors in films get replaced with other actors.

Nadeem Cheema's next film 'Delhi Gate' recently witnessed a major shuffle in the lead cast. Meera the Lollywood film star widely regarded as 'one of the most bankable actress of her time,' has been ousted from the film. Meera was initially signed as the female lead and was later replaced by model turned actress Roma Michael. The reasons for her exit were not clear, it was rumored that she was replaced even before the production started. However, the makers of Dehli Gate have made it clear that Meera was never a part of the project.

We naturally gave Meera a call for details, she remained unavailable for comment as she is busy shooting her upcoming flick 'Baaji'. However, her manager 'Hassan Syed' made some shocking revelations in an exclusive conversation on Meera's behalf, with HIP in Pakistan which brought to the table many issues we never saw coming.

"We have been cheated by the makers of Delhi Gate. Cheema production previous venture 'Geo Sar Utha Kay' was a complete washout at the box office therefore in order to get publicity this time around they signed Meera just to have a big name associated with the project. They came up with a tailor made plan by organizing an opening ceremony for the film and insisted Meera to attend. She was in Dubai at that point of time but she somehow managed her busy schedule and came to Karachi to attend the event," said the representative.

He continued: "My suspicion and disgust over their foul play grew even more when they started to ignore my phone calls. Adding more to the horror, they have started the shoot as well."

The replacement episode has left Hassan in a bitter mood. Hassan also happens to be Meera's cousin, he further said: "We are related with the Cheema family and it was indeed a big shock for us to be treated with utmost unprofessional behavior. Forget about anything else they didn't even apologize for their hasty retreat, they seem to have no remorse. One thing is for sure, I'm not going to spare anyone and these people will pay the price for their ruthless attitude"

 Will Roma Michael prove to be a compensatable replacement in place of Meera? Only time will tell.

One can't deny the fact that Meera is one distinctive name who literally stood tall with her style, earnest performances, ethereal beauty and box office success. What is remarkable about her rise is that she never had any godfathers in the industry.

She will be seen with full force in her next film 'Baaji' which revolves around the life of a once successful film actress whose career is on the decline, the film also stars Osman Khalid Butt, Ali Kazmi, Mohsin Abbas Haider Amna Ilyas, Nisho and Nayyar Ejaz.

Thursday, 14 February 2019

Reema Khan and Shaan Shahid Are Reuniting For A Film

 Although the Pakistani cinema has all but revived and TV actors are busying themselves by appearing in movies, the truth of the matter is that they all lack that star power which actors like Shaan and Reema used to posses. Watching them on the big screen was a delight because these stars were larger than life and just knew how to lure in the audience.

Ever since Punjabi films stopped being produced, we missed Shaan and Reema on screen. However, our wish to see the magical two on screens is perhaps coming true. Both Shaan and Reema are ready to reunite on the big screen and create the same magic they made in films like Bulandi , Chakori and Aag to name a few .

According to sources it seems the duo will be appearing in a film as announced by the actor / director himself through his social media where he posted a shadowed picture of himself and Reema using the caption 2020 and a film camera logo attached with it.

So how do we know its Reema? Well it was Shaan's wife Amina Bandey who tagged the actress in the comment box below confirming the fact that they were pairing up once again

News has it that Shaan might not be at the director's seat for this one and we for one can't wait to learn more about this project as Shaan and Reema are our all time favourite actors and to see them on the big screen again would be nothing short of a treat.

Tuesday, 12 February 2019

Pinky Memsaab Gets Selected For The 21st UK Asian Film Festival

While the major part of Pakistani film industry is thriving on commercial films. right there from time to time it is important to move away from a typical masala flick and make something which is artistic and makes the audiences think for a bit . Now where Pinky Memsaab upon its release may not have enjoyed such a fantastic run it has officially been selected for the UK Asian Film Festival which we are very happy to hear about.

Taking to the social media, the team announced the news and were naturally thrilled about it. Appearing as a closing night film on 6th April 2019, the movie will also be showing in Leicester, Edinburgh and Manchester.

In an earlier conversation with BBC Urdu, director and writer Shazia Ali Khan said, "Basically the story is about two women which is a crime in Pakistan, as it is a totally female-centric film and the two form a strange bond with one another. The young girl comes from a village in Punjab and lands in Dubai to work as a maid in the house of an investment banker, both are Pakistani. Now in the older generation there was defined line between a servant and a master but the new generation is confused and that line has become grey so the problems which come with this mindset, the accepting yet not accepting element is what the film will explore."

Hajra Yamin and Kiran Malik, we would like to congratulate the entire team on such brilliant news and wish them all the very best for the UK Asian Film Festival.

Thursday, 7 February 2019

Hamza Ali Abbasi shuts down the trolls on The Legend Of Maula Jatt

The trailer of “The legend of Maula jatt” itself is a great answer for all the trolls who have been throwing on the movie since so long, apparently the movie release is taking so long, may be this was the reason we haven’t heard anything from Abbasi himself on the trolls, as the efforts speaks itself.

zBut, recently a comment over Imran Ismail’s tweet made Abbasi speak up and made everyone speechless as he usually does.

He mentioned, for those who think film industry is a waste of time, that how media industry is important for the growth of our economy and its role in generating employment in the country.

While talking to Something Haute, he says that he even take criticism as a compliment when people say Maula Jatt seems like Game of Thrones and Gladiator, because it shows that now we are up to that level where people are comparing a Pakistani movie with Hollywood’s A-grade projects.

Moreover, he also cleared the air by adding that there is no legal order regarding the ban on the movie due to any copyright issue, the film is releasing and he is expecting a huge response globally.

Sonya Hussyn exits Faysal Quraishi starrer 'Sorry'

Local starlet Sonya Hussyn has stepped down from her role in director Sohail Javed’s Sorry: A Love Story because she disliked her character, reported Express News.

A source shared that two weeks ago, Hussyn expressed some concerns over her character in the film. However, the director refused to pay any heed to the Aangan starlet’s suggestions. Following this, the shooting of the movie was suspended.

Produced under the banner of SJ Films and Faysal Quraishi films, Sorry: A Love Story is a romantic drama, co-written by Asma Nabeel.

It explores the ups and downs of love – finding it, losing it and then finding it again. Along with Faysal, the star-studded cast includes Aamina Sheikh and Zahid Ahmed. Other notable stars from the industry will also be seen as supporting actors in the film.

Sonya is currently shooting for the Farhan Saeed and Feroze Khan-starrer, Tich Button. The Qasim Yar helmed project is produced by Urwa Hocane.

Soon after Sonya decided to opt out of the project, another top actor was cast for the role, whose name remains undisclosed.

Sorry’s original score will be produced by renowned singer Abbas Ali Khan. Other musicians will also be a part of the original soundtrack album. The film is to be shot in both Pakistan and international locations.

It was supposed to go on floors in early 2019 and expected to release the same year. However, it is unclear when the film will begin shooting.

Friday, 1 February 2019

Mehwish Hayat, Zara Noor Abbas starrer film will release this year," director Wajahat Rauf

One movie which has left us wanting to see it on the big screen soon is the Wajahat Rauf directorial that stars the stunning Mehwish Hayat and equally gorgeous Zara Noor Abbas in the lead. With the shooting currently going on and the first spell wrapped up, we got in touch with the ace producer/director to know more about his upcoming project which literally has everyone's undivided attention towards it.

Looking like a film not to be missed, talking about which Wajahat revealed, "Its a combination of comedy, drama and romance all rolled in to one which will provide family entertainment for all."

With the male cast yet to be announced officially by Wajahat, rumours are a float that Asad Siddiqui and Azfar Rehman will be seen in the project too.

Sharing more information, Wajahat Rauf also mused on the probable release of his film as well. "It will release this year on either of the two Eids but at the moment I do not know which one we will decide upon," added the ace director.

However, with Eid being a favourite time of every producer to release their films, we hope that the special holiday does not become a clutter and each film is able to enjoy their run in the cinemas without harming each another's business.

Now another thing which had been wandering in our minds was the fact that why was Karachi Se Lahore 3 put aside for this particular project as the last time we reported it was understood that the much loved comedy was in the pipeline.

 Here's what Wajahat had to say about it, "For the time being it has been shelved as I felt that the third part would just be a repeat of the first two with the same characters and twists in the plot."

Wajahat has not given up on Karachi Se Lahore 3 and he will make it when he feels the time is right as at present he wants to give the audiences something new to enjoy. Since having also ventured in to web series with Enaaya which also stars Mehwish Hayat, we have high hopes from this Wajahat Rauf directorial and look forward to his latest project soon. Both Mehwish and Zara are phenomenal actors whom we are sure will make the movie worth watching.

Saturday, 26 January 2019

Jawani Phir Nahi Ani 3 is in the works with Fahad Mustafa once again!

And so, here is another big news of 2019. The third installment of the much hyped and most loved comedy films of Pakistan, Jawani Phir Nahi Ani and Jawani Phir Nahi Ani 2, is in the works. The news broke when Humayun Saeed, who happens to be the co-producer and central lead of the film, shared a picture on Instagram confirming that JPNA 3 scripting sessions were in progress.

Although there was no word on when and how the film will be going on the floors, from the picture shared, it seems Fahad Mustafa will again be reprising his role in the film, along with Humayun Saeed, Ahmed Ali Butt and Vasay Chaudhry as well.

Another thing which we are still trying to find out is whether Fawad Khan be a part of the JPNA 3 gang, as it was strongly rumored around the release of JPNA 2, that Fawad would be seen in and if the third installment of the film takes place.

Released on Eid ul Azha last year, Jawani Phir Nahi Ani 2 became the highest grosser of Pakistan, crossing the Rs. 70 crore mark at the Box Office worldwide. JPNA 2 also became the first Pakistani film to do so as well. Directed by Nadeem Baig and scripted by Vasay Chaudhry, JPNA 2 starred Humayun Saeed, Fahad Mustafa, Ahmed Ali Butt, Vasay Chaudhry, Mawra Hocane, Uzma Khan, Sarwat Gilani, and Kubra Khan in pivotal roles.

Friday, 25 January 2019

Iman Aly Returns To Films With Farhan Saeed Starrer Tich Button

Iman Aly is a model whom we have admired for a long time as she is someone who handles herself with a lot of grace and poise. It was in a recent interview of hers with a leading daily where we also found out that she is all set to make her cinematic comeback in the highly awaited Farhan Saeed starrer and Urwa Hocane produced film Tich Button!

Yes guys, the new was revealed by the star herself who said, "I never approach anyone for work.

People approach me and I barely accept any offers. Qasim Ali Mureed ( the director) is my friend and he really pushed me into doing this film. Even though I told him I'll be busy, I wont have time, I'm getting married at the same time as the film's shoot but he convinced me on it somehow." With that she also broke the news of her plans to get married soon to Babar Bhatti, who is the grandson of Pakistani war hero Major Aziz Bhatti.

With her starring as the female lead while the other female actress is yet to be confirmed, she is currently busy squeezing the shoots in time, while she prepares for her wedding as well which is all set to take place in February.

Iman Aly made her debut with a leading role in the Shoaib Mansoor film Khuda Kay Liye in 2007 for which she also won a Lux Style Award for best actress and then returned to films once again in 2016 with Mah-e-Mir opposite Fahad Mustafa and did a supporting role in Bol .

To see her on the big screen again is going to be a treat and we for one do not want to miss out on that for sure!

Tuesday, 22 January 2019

Hareem Farooq, Ali Rehman Khan to reunite for another film

KARACHI: The makers of Parchi are coming back with yet another film and the untitled project stars Hareem Farooq with Ali Rehman Khan (no surprises there). Imran Raza Kazmi’s new venture will see Hareem and Ali as the two main protagonists. Talking to The Express Tribune, the Dobara Phir Se star talked about her character.

“I will be seen on the big screen in 2019 as Heer. She is a textile designer with a passion for life; very energetic and lively,” the actor commented. “She’s someone who is fun, yet naughty, with a certain element of innocence about her. She dreams about making her family proud. She’s the only girl in a Punjabi household to reach graduation.”

The Diyar-e-Dil star said Heer is very different from the previous characters she has played. Hareem was last seen on the big screen in Parchi where she portrayed the role of a female gangster named Eman. She was someone who was not scared to fight off the bad guys in order to defend the good people of her city.

In her latest venture, Hareem will be seen playing the complete opposite. Divulging into what the film might be about, Hareem added, “It revolves around Kabir, an architect with big aims and ambitions and Heer, a textile designer with a sweet soul.”

She went on, “They are two people who are extremely enthusiastic about life and their future together but fate has something else in store for them. The film has surprising cameos with renowned actors playing odd characters that will keep the audience hooked to their seats wanting more!”