Parday Pe Rehnay Do brings cinema to your doorstep

Watching movies in the cinema is a form of entertainment most love but is not accessible to many.

As Pakistani cinema goes through a revival after decades of being marred by Indian movies, a programme is working on making the experience of a cinema house accessible to all.

Parday Pe Rehnay do or Cinema on the Wheels is a programme aimed at helping preserve local cinema, including classical films, musical records and magazines, by making it accessible to everyone.

Commercial Producer Akhlaq Mahesar has come up with a hope of resurgence with an aim to deliver the experience of a cinema at the doorsteps of the unprivileged. In an attempt to keep cinema alive, this venture will showcase Pakistani films in slum areas, villages and other remote areas of the country.

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The launch of the venture kicked off on Friday at the TCP Godown area with a heart-touching rendition of the national anthem.

“We can’t bring them here but we can go to them and provide them with the experience of a cinema,” Ahklaq  said as he took the stage to explain the project.

Subsequently, a number of disadvantaged children were shown films screened at the occasion. A corridor called the Memory Lane, consisting of movie posters dating as far back as 1949 was also incorporated. Desi food and ethnic props gave the event a rustic style.

Lollywood veteran Mustufa Qureshi was the chief guest of the event. “This initiative will help us grow and reach the masses. It will spread awareness about Pakistani film industry, particularly the new generation about our roots,” he said.

Speaking to The Express Tribune, excited TV actor Hassan Ahmed said, “It is an out-of-the-box idea. So many people are doing it but this revival is good if it happens on a big scale like this.”

Late film star Waheed Murad’s son Adil Murad was also present at the event. “This is progression and we will take this forward. We need to elevate our films and make them approachable for everyone,” he said.

“It feels great how Pakistani cinema is being supported and benefited. It’s a good initiative,” Zara Yaad Ker star Sana Javed told The Express Tribune.
We believe, this ‘kind of’ a portable cinema for the underprivileged in Pakistan is a commendable initiative, to say the least.