Saturday 1 October 2016

'Best' Pakistani films to play across cinemas till Bollywood remains banned

04:53 By Lollywood Online

With the entertainment industry relying heavily on Indian content for a steady flow of income it was a foregone conclusion that the industry would be affected by the Bollywood ban.
However, Pakistan’s largest network of cinemas, Cinepax, has decided to feature only Pakistani content in October, as per a statement on theirFacebook page.
“Cinepax believes art transcends boundaries and that Pakistani artists should not be held hostage to political events. To support our artists and the defenders of the nation. we are only exhibiting the best of Pakistani content,” part of the statement read.
Cinepax will be celebrating Pakistani Cinema in partnership with the Inter Services Public Relations (ISPR) to promote local cinema whereby they will be featuring the best of Pakistani films in cinemas till Bollywood is banned.
The post ends on a peaceful note condemning the uncalled for ban on Pakistani artists due to political tensions between the two countries.
The movement will be held in the month of October throughout which the cinema owners will play all the hit content including Bol, Jawani Phir Nahin Ani, Bin Roye and other best Pakistani movies.
Earlier, Indian Motion Picture Producers Association (IMPPA) banned all Pakistani artists from working in film projects in India following the Uri attack.
Consequently, the Pakistani cinema Nueplex posted on social media its decision to ban Indian films with Cinepax following suit after film exhibitors took a mutual decision to ban Indian movies.
“I have not heard anything confirmed as yet, but if exhibitors do ban Indian films, then of course we will go ahead with it,” said Cinepax General Manager Marketing Mohsin Yaseen told The Express Tribune.
All other cinema houses are planning to follow the idea in days to come.


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